Recent project

Middle Yard NW10: A stand-out build like no other

The development

Union Developments’ Middle Yard project is a unique development of 136 1, 2 and 3 bed apartments across four buildings in Dollis Hill, north west London with a prominent position on the north London skyline and corresponding panoramic views.

 

A unique lifestyle

The buildings are embedded in the unique layout of the site; which has an urban feel but with an emphasis on pedestrian access. Shared spaces on the development, including biodiverse gardens, water features and a play area, encourage residents to come out of their apartments and connect with their neighbours.

The development also offers residents an on-site gym, a nursery and an indoor-outdoor swimming pool.

What was our involvement?

The depth of our consulting team’s market knowledge allowed us to carry out a study of comparable developments on behalf of the developer so that they could create a stand-out build with amenities unlike any other local development, allowing them to price accordingly.

A unique customer journey

To support this, we created a bespoke customer journey for buyers, including an interactive, sensory experience in the marketing suite, and a series of buyer events.

What did we achieve for the developer?

Our event series led to strong sales rates and price points, including achieving a three day exchange of contracts on a penthouse apartment.

If you would like to discuss Middle Yard or how we could assist with your development opportunity, please contact one of the team.

 

  • Configuration
  • Specification
  • Pricing
  • Custom built customer journey