How We Do It

Innovative, creative & effective.

We work with developers to provide a comprehensive service to maximise profitability and deliver sales of new homes throughout London and the South East. Pricing, competitor analysis, current market trends and buyer expectations – we’ve got it covered.

Our Consultancy Experts
Michael is known for his innovative and hands-on approach to the marketing and sales of new homes. He delivers expert advice to our developer clients, with a focus on achieving results. His wider role as Managing Director ensures our teams provide a 360 degree service.

Michael Stone

Managing Director
Michael is known for his innovative and hands-on approach to the marketing and sales of new homes. He delivers expert advice to our developer clients, with a focus on achieving results. His wider role as Managing Director ensures our teams provide a 360 degree service.
Graeme has over twenty years’ experience in the London property market. He acts for everyone from private developers through to national house builders, helping them manage the marketing and sale of developments from inception to completion.

Graeme Grossman

Director
Graeme has over twenty years’ experience in the London property market. He acts for everyone from private developers through to national house builders, helping them manage the marketing and sale of developments from inception to completion.
Venetia is our marketing expert and is responsible for managing the production of all our marketing material, coordinating our campaigns and social media platforms, as well as maintaining our ever-growing database of customers, investors and developers.

Venetia Ragona

Marketing Executive
Venetia is our marketing expert and is responsible for managing the production of all our marketing material, coordinating our campaigns and social media platforms, as well as maintaining our ever-growing database of customers, investors and developers.
Lauren liaises with all parties involved in the sales process including the internal senior sales team, solicitors, financial advisors, lenders and Help to Buy officers to ensure timescales are met and the progression of all conveyancing processes.

Lauren King

Sales Operations Manager
Lauren liaises with all parties involved in the sales process including the internal senior sales team, solicitors, financial advisors, lenders and Help to Buy officers to ensure timescales are met and the progression of all conveyancing processes.

Our consultancy team provides a hands-on service to London’s brightest developers, specialising in schemes of 50 to 500 units. We are proud of what we achieve and thrive on outperforming our competitors.

We've got it covered.

We form long-term partnerships with our developers to imagine and execute the most innovative and effective marketing strategies for the best new homes in London and the South East.

Development Advice

It’s the small details which make the big differences. Our front line sales experience enables us to provide guidance and strategy on:

  • Configuration, specification, layout and space optimisation specific to buyer profiles and current market trends
  • Valuation, comparable evidence and market analysis to ensure rate of sale and revenue targets are achieved
  • Preparing supporting documentation for lenders and funding partners

Each client instruction is treated as if it is our very own development, exploring every possible strategy available to optimise value for you.

Delivery To Market

Where the magic happens! We create innovative marketing campaigns which capture the imagination of the target markets.

  • A unique and creative approach to delivery to market, including advising on marketing suites, show flats and interior design
  • Creating exceptional, integrated marketing campaigns in partnership with you
  • Advising on branding and visual identity for your development
  • Print and digital marketing support across a wide range of platforms

Sales Process

Our team of sales experts focuses solely on newly built homes, enabling their knowledge and experience to be second to none. Our internal processes are constantly evolving and being refined to deliver amazing levels of customer service whilst meeting the requirements of our developer clients.

  • Sales strategies that optimise value and aim to find the right buyers
  • A unique approach to accessing target markets including events, local partnerships and deep area knowledge across our sales teams
  • Managing the purchaser exchange to completion journey via our in-house sales progressors
  • Handover on completion and brilliant customer service